RuleDesigner

Improvement of the ingagement with the configurator integrated  in the web-site

Online configurators are at the center of the mass-customization trend because they provide a fast user-friendly way to collect customer customization preferences. Advanced product display, configurator speed and adaptability has made the product configuration a powerful “engagement” mode.

Using animation tools integrated into the modern CAD design systems, it is possible to combine explosion sequences and create animations. Each frame of the animation can be reproduced in rendering to create presentation quality animations.

RuleDesigner integration with CAD tools allows to generate the geometries of the customized product and all the sales and technical marketing materials, necessary to satisfy the customer’s information needs.

Digital marketing strategies are increasingly oriented towards product configuration because it allows to capture and engage customers, differentiating themselves in a context of growing online content. These strategies make it essential to have a web platform supported by an enterprise configurator which is integrated with business applications and it pilots the functions to create configurations and process automation.

The configurator, available in the website, allows users to customize their product or service as they prefer. In guided mode, the user can in fact carry out all the product simulations he wishes  by applying the parameters required by the system itself. It is a very powerful tool that gives the company a competitive advantage because it meets the user’needs in a correct, flexible way  and in real time.

The product configurator removes the distance between the virtual product and the perception of the real product, increasing the engagement through the interaction.

The purchase process of finished products manufactures which needs the OEM components and equipments has changed. In fact, the project managers of finished products research online what they need and download them as a CAD model or component. They save time and have the guarantee of accuracy both in the geometry and in the BOM information.

In this contest the configurator allows to create a unique user experience for its customers. RuleDesigner makes the product configuration easier  and through the automatic generation, it allows to download the technical documentation of the configurable product in real time, ready to be integrated in your drawings.

CAD models and drawings downloads represent an excellent lead generation tool in the B2B industry. For manufactures of components the lead can be routed to the CRM system, by notifying the marketing area and sales teams in real time.