Mantaing the product portfolio mix on the basis of the lifecycle stage of each products. Products typically move through four stages: introduction, growth, maturity and decline. Products are in the decline stage when they no longer meet customer needs or when their performance becomes inferior to products that have taken advantage of newer technologies.
To avoid losing business to competitors with higher performance products, you should analize your products and evaluate an upgrade if you can not compete effectively.


Technologies in my portfolio are becoming commodities... I’m worried about the future


• Business loss due to the obsolescence of the product offer
• Market saturation and competition based on price
• Inability to properly provide added value services
• Survival of the company at risk


RuleDesigner is a collaborative BPM which addresses to a developing market with a growing demand in product configuration and in the business processes automation.

RuleDesigner allows to set up a single or many processes that perfectly complements vertical solutions such as CAD and PDM systems as well as ERP-type enterprise solutions.

With RuleDesigner you can come back to those organizations where you lost the deal (price issues, selection of competitive products, etc.) by proposing a complementary solution to the once the organizations already have. This is possibile thanks to the solid integration to the main 2D/3D cad systems, PDM systems, ERPs and a broad spectrum of IT applications.

Have you already tried to put your product in the right segment?

BPM Collaborative Platforms

Product Configurator



This stage of the cycle could be the most expensive for a company launching a new product. The size of the market for the product is small, which means sales are low, although they will be increasing.


The growth stage is typically characterized by a strong growth in sales and profits, and because the company can start to benefit from “economies of scale”, the profit margins, as well as the overall amount of profit, will increase.


During the maturity stage, the product is established and the aim for the vendor is now to maintain the market share they have built up. This is the most competitive time and they need to consider product improvements for a competitive advantage.


Eventually, the market for a product will start to shrink, and this is what’s known as the decline stage. This shrinkage could be due to the market becoming saturated or because the consumers are switching to a different type of product.


RuleDesigner in action

Discover more in depth how BPM solutions and RuleDesigner may turn your problems into opportunities
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