The use of the configurator allows to activate the marketing automation strategy for the marketing campaigns management based on customer segmentation, traceability of web actions and CRM data integration. This possibility allows to have the maximum efficiency and effectiveness especially where sales processes are long and complex.
In the context of sales opportunity for example, RuleDesigner allows to activate automatic campaigns of lead nurturing based on the type of interest, inactivity time or actions that are carried out by users on the platform.
The capabilities offered by the marketing automation allow not only to track when a customer consults an offer, but also to create highly customized communication campaigns based on profiled data or on the leads behaviour.
Supporting the marketing automation with CRM leads to a better integration of business processes and it improves the efficiency. The CRM integration allows the sales department to focus mainly on smart and interesting contacts whereas the marketing department concentrates the communication efforts on contacts that need to be followed up.