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Marketing automation and social CRM


The use of the configurator allows to activate the marketing automation strategy for the marketing campaigns management based on customer segmentation, traceability of web actions and CRM data integration. This possibility allows to have the maximum efficiency and effectiveness especially where sales processes are long and complex.

In the context of sales opportunity for example, RuleDesigner allows to activate automatic campaigns of lead nurturing based on the type of interest, inactivity time or actions that are carried out by users on the platform.

The capabilities offered by the marketing automation allow not only to track when a customer consults an offer, but also to create highly customized communication campaigns based on profiled data or on the leads behaviour.

Supporting the marketing automation with CRM leads to a better integration of business processes and it improves the efficiency. The CRM integration allows the sales department to focus mainly on smart and interesting contacts whereas the marketing department concentrates the communication efforts on contacts that need to be followed up.


Learn more on RuleDesigner mudules that enable this process


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Corporate culture is being stressed by new paradigms that allow surprising results to be achieved in terms of design quality, costs and people involvement. The role of the integration technology between the various platforms and RuleDesigner proved to be the only solution that could guarantee the management of the company's enormous historical heritage, guaranteeing a modernization in the flows and methodologies of each individual role

Gabriele CaccinTechnical Information Systems Manager

The introduction of the No-Code approach has made it possible to activate simpler and more flexible management of the configurator. For me it was a real revolution because I went from having to depend on the supplier for any changes to implementing and testing the changes myself.

Giovanni OstacchiniTechnical Sales Manager - Koenig & Bauer

A Lean corporate management philosophy combined with the implementation of RuleDesigner®, as the company's reference information system, has allowed us to obtain complete, real-time visibility of the order status, converging towards a customer-oriented vision at the lowest cost

Operation Manager - Modulblok spaAndrea Peressi
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