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Improvement of the ingagement with the configurator integrated in the web-site
Online configurators are at the center of the mass-customization trend because they provide a fast user-friendly way to collect customer customization preferences. Advanced product display, configurator speed and adaptability has made the product configuration a powerful “engagement” mode.
Using animation tools integrated into the modern CAD design systems, it is possible to combine explosion sequences and create animations. Each frame of the animation can be reproduced in rendering to create presentation quality animations.
RuleDesigner integration with CAD tools allows to generate the geometries of the customized product and all the sales and technical marketing materials, necessary to satisfy the customer’s information needs.
Digital marketing strategies are increasingly oriented towards product configuration because it allows to capture and engage customers, differentiating themselves in a context of growing online content. These strategies make it essential to have a web platform supported by an enterprise configurator which is integrated with business applications and it pilots the functions to create configurations and process automation.
The configurator, available in the website, allows users to customize their product or service as they prefer. In guided mode, the user can in fact carry out all the product simulations he wishes by applying the parameters required by the system itself. It is a very powerful tool that gives the company a competitive advantage because it meets the user’needs in a correct, flexible way and in real time.
The product configurator removes the distance between the virtual product and the perception of the real product, increasing the engagement through the interaction.