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Technical Configurator for Marketing support


Product Configurator integrated in product websites

Improvement of the ingagement with the configurator integrated  in the web-site

Online configurators are at the center of the mass-customization trend because they provide a fast user-friendly way to collect customer customization preferences. Advanced product display, configurator speed and adaptability has made the product configuration a powerful “engagement” mode.

Using animation tools integrated into the modern CAD design systems, it is possible to combine explosion sequences and create animations. Each frame of the animation can be reproduced in rendering to create presentation quality animations.

RuleDesigner integration with CAD tools allows to generate the geometries of the customized product and all the sales and technical marketing materials, necessary to satisfy the customer’s information needs.

Digital marketing strategies are increasingly oriented towards product configuration because it allows to capture and engage customers, differentiating themselves in a context of growing online content. These strategies make it essential to have a web platform supported by an enterprise configurator which is integrated with business applications and it pilots the functions to create configurations and process automation.

The configurator, available in the website, allows users to customize their product or service as they prefer. In guided mode, the user can in fact carry out all the product simulations he wishes  by applying the parameters required by the system itself. It is a very powerful tool that gives the company a competitive advantage because it meets the user’needs in a correct, flexible way  and in real time.

The product configurator removes the distance between the virtual product and the perception of the real product, increasing the engagement through the interaction.

Realize configuration processes
by downloading CAD models

The purchase process of finished products manufactures which needs the OEM components and equipments has changed. In fact, the project managers of finished products research online what they need and download them as a CAD model or component. They save time and have the guarantee of accuracy both in the geometry and in the BOM information.

In this contest the configurator allows to create a unique user experience for its customers. RuleDesigner makes the product configuration easier  and through the automatic generation, it allows to download the technical documentation of the configurable product in real time, ready to be integrated in your drawings.

CAD models and drawings downloads represent an excellent lead generation tool in the B2B industry. For manufactures of components the lead can be routed to the CRM system, by notifying the marketing area and sales teams in real time.

This solution

has been implemented

by Contarini Leopoldo

Contarini operates in a highly dynamic context in which the services provided are incentives for the competitive advantage. In order to better understand the needs and desires of its customers, it has undertaken a process of analysis and development of new services. As a new business opportunity, the company has assessed the provision of the desired product configuration service to customers.


Learn more on RuleDesigner modules that enables this process


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Corporate culture is being stressed by new paradigms that allow surprising results to be achieved in terms of design quality, costs and people involvement. The role of the integration technology between the various platforms and RuleDesigner proved to be the only solution that could guarantee the management of the company's enormous historical heritage, guaranteeing a modernization in the flows and methodologies of each individual role

Gabriele CaccinTechnical Information Systems Manager

The introduction of the No-Code approach has made it possible to activate simpler and more flexible management of the configurator. For me it was a real revolution because I went from having to depend on the supplier for any changes to implementing and testing the changes myself.

Giovanni OstacchiniTechnical Sales Manager - Koenig & Bauer

A Lean corporate management philosophy combined with the implementation of RuleDesigner®, as the company's reference information system, has allowed us to obtain complete, real-time visibility of the order status, converging towards a customer-oriented vision at the lowest cost

Operation Manager - Modulblok spaAndrea Peressi
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