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Commercial Product Configurator (CPQ): Optimize Your Sales with RuleDesigner

What is a Commercial Product Configurator?

The Commercial Product Configurator, also known as CPQ (Configure, Price, Quote), is a cutting-edge technology solution designed to empower sales teams to quickly and accurately create quotes for complex, highly customisable products. This technology integrates configuration, pricing and quotation generation into one fluid process.

Key Benefits of CPQ

Implementing a CPQ system offers numerous benefits to companies. First of all, it guarantees unprecedented accuracy in quotations, ensuring that each offer strictly adheres to all product configuration rules and up-to-date price lists. This results in a significant reduction in the time required to generate accurate quotes, speeding up the entire sales cycle.

Another strength of CPQ is its ability to integrate knowledge from various business domains, including commercial, design, engineering, quality and after-sales service. This integration allows complex processes to be automated, enabling sales teams to focus on developing and strengthening customer relationships.

In addition, the use of a CPQ leads to a substantial reduction in human errors in the configuration and quotation process, while improving the customer experience through a smoother and more personalised purchasing process.

RuleDesigner: An Integrated Solution Beyond Traditional CPQ

RuleDesigner stands out in the technology landscape as a platform that goes far beyond the functionality of a simple CPQ tool. This state-of-the-art solution offers an integrated, holistic approach to business process management, with an emphasis on product configuration and sales management.

At the heart of RuleDesigner is a powerful integrated workflow environment that allows complex business processes to be mapped and optimised, extending far beyond the traditional scope of CPQ. This flexibility allows companies to tailor the platform to their specific needs, be it order management, production planning or after-sales services.

A distinctive feature of RuleDesigner is its low-code development environment. This innovative tool allows companies to independently develop and maintain their own configurator, reducing dependency on external IT resources and increasing agility in adapting to changing market needs. Professionals with limited technical skills can create and modify complex configuration rules, ensuring that the system always remains aligned with evolving business strategies.

RuleDesigner also offers the ability to create customised portals for customers, partners and distributors. These integrated web portals allow the CPQ configurator to be made available directly to external stakeholders, enabling them to access real-time quotes, configure products themselves and manage orders efficiently. This functionality not only enhances the customer experience, but also strengthens the indirect sales network, giving partners the tools they need to operate more autonomously and effectively.

RuleDesigner’s intuitive interface is designed to get sales professionals up and running quickly, with a minimal learning curve. At the same time, it integrates seamlessly with existing business solutions such as CRM, ERP and PLM, creating a cohesive digital ecosystem that provides access to comprehensive and up-to-date information in real time.

Guided configuration incorporates corporate know-how to guide users towards optimal choices of options, prices and constraints, ensuring configurations are always valid. With web access, configuration results are immediately available from any location, effectively supporting remote working and mobility.

RuleDesigner also excels at defining and automating structured processes, even for partially configurable products, optimising the entire sales cycle. This capability, combined with the system’s flexibility, allows companies to quickly adapt their processes in response to new market opportunities or changes in business strategies.

In summary, RuleDesigner is a comprehensive and flexible solution that not only enhances configuration and quoting capabilities, but also provides the tools for a broader and deeper digital transformation of the entire sales process and beyond, extending its benefits to the entire network of business stakeholders.

Advanced Features and Business Impact

While RuleDesigner stands out as a comprehensive platform that exceeds the functionality of a traditional CPQ, it is important to examine the concrete impact this solution can have on business operations. Its implementation can lead to tangible improvements in several key business areas.

One of the main benefits is the acceleration of the sales cycle. By automating and optimising processes, companies can significantly reduce the time between the initial customer enquiry and the closing of the order. This not only improves operational efficiency, but also increases customer satisfaction, as customers receive faster and more accurate responses.

In addition, RuleDesigner helps to increase the average order value. Guided configuration and immediate access to all available options allow vendors to propose more complete and customised solutions, often including additional components or services that the customer may not have initially considered.

The platform also plays a crucial role in improving the accuracy of sales forecasts. With its ability to track and analyse configuration and purchasing trends, companies can gain valuable insights into customer preferences and market trends, enabling more accurate production and inventory planning.

In summary, adopting RuleDesigner as an integrated solution not only optimises sales processes, but has the potential to transform the entire business value chain, from procurement to final product delivery, creating a sustainable long-term competitive advantage.

Discover how RuleDesigner can transform your sales process, increase the productivity of your sales team and take your company to new levels of success in the industry landscape. Request a customised demo today and start your journey to sales excellence with RuleDesigner CPQ.


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Corporate culture is being stressed by new paradigms that allow surprising results to be achieved in terms of design quality, costs and people involvement. The role of the integration technology between the various platforms and RuleDesigner proved to be the only solution that could guarantee the management of the company's enormous historical heritage, guaranteeing a modernization in the flows and methodologies of each individual role

Gabriele CaccinTechnical Information Systems Manager

The introduction of the No-Code approach has made it possible to activate simpler and more flexible management of the configurator. For me it was a real revolution because I went from having to depend on the supplier for any changes to implementing and testing the changes myself.

Giovanni OstacchiniTechnical Sales Manager - Koenig & Bauer

A Lean corporate management philosophy combined with the implementation of RuleDesigner®, as the company's reference information system, has allowed us to obtain complete, real-time visibility of the order status, converging towards a customer-oriented vision at the lowest cost

Operation Manager - Modulblok spaAndrea Peressi
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